The Marketing Farce

Before I started the MBA program I had an established bias of how all marketing was a load of crap... Wharton's classes changed a whole lot of that perspective for me. For starters- the whole analytical aspect of marketing caught my attention, and as did the behavioral sciences element of it. I saw that if you put aside the bias, there are fascinating principles, observations and statistics that challenge our current understanding of how well we know and understand the human mind- as a participant, as a consumer and as our customer. There is much work to be done ahead- specially as we start factoring the social interactions into our models. (Something that my current company is exploring)

And then I attend Social Media Strategies Conference. And this is where I circle back to why marketing gets the bad name. A "marketing expert" speaker here claims "over 15 years of online marketing experience"- now that puts him pre-1993 days. Wow. No wonder people like me develop opinions like mine about marketing :-/

Maybe Wharton just made me pay more attention to numbers then ever before. Gee thanks! :-)